Dr. Amanda Potter

Who We Are Home

Dr. Amanda Potter B.Sc (Hons) M.Sc CPsychol CSci AfBPSs PhD


Core Strengths: Methodical, Achiever and Energising.

Amanda is the founder of Zircon in 2000 and Be Talent in 2016. Amanda has worked in the psychology and talent arena since 1995 and has significant experience in the areas of leadership assessment, development, executive coaching, change management, high performing teams, organisational culture, strengths and learning.

Amanda is a Chartered Psychologist and has an Undergraduate and Post Graduate Degree in Psychology and a PhD in Occupational Psychology from the University of London. She is an Associate Fellow of the division of Occupational Psychology and a founder member of the Association for Business Psychology.

Amanda’s interests are talent management, talent assessment, high performing teams, inspiring leaders, winning attitude, talent and potential. Amanda has led the research and has published four white papers looking at talent and potential.

She is trained to use a number of psychometrics some of which include Strengths Insight, Culture Fit, Decision Styles, Winning Attitude, OPQ, Wave, Wave 360, NEO-PIR, 16pf, Firo B, MBTI, HDS, and CPP.

Testimonial: “Amanda many thanks for your guidance and advice, it was lovely working with you through the BeTalent assessment process, and I am feeling very motivated about my development going forward. I particularly appreciated identifying my strengths and understand how I can enhance those strengths to support my team and my peers”. Rozanne Davis, Head of Fruit, Innocent

I undertook a structured, six-month one-to-one leadership coaching program with Amanda, and it has been the most influential development experience of my career. Her skills as a chartered psychologist were invaluable in the coaching process. She was extremely quick to identify the real issues at hand and pushed me to understand myself better, all of which have been instrumental in helping me to elevate strengths and recognise weaknesses in my leadership style. Amanda has a direct, personable and empathetic approach; her style is authentic and friendly whilst not being afraid to push and challenge you. I particularly enjoyed Amanda’s use of the BeTalent questionnaires to help me understand my strengths, values and leadership style”. Emma Williamson, Director, M&G Real Estate

Telephone number: 07740 684184

Email address: amanda.potter@zircon-mc.co.uk

LinkedIn profile: www.linkedin.com/in/amandapotterzircon 


UK, Netherlands and USA
   +44 208 645 0222